Developer’s Guide | How to Spot High-Potential Sites Early

Why Mixed-Use Developments Are on the Rise
Mixed-use developments answer this need by combining residential, commercial, and recreational spaces into one thoughtfully planned area.
A few key factors behind this shift:
- Urban Population Growth: More people are moving into cities than ever before. According to the ABS, over 78% of Australians now live in urban areas.
- Lifestyle Changes Post-COVID: Working from home is no longer a trend — it’s a lifestyle. And people want homes that support work-life balance.
- Environmental Impact: Walkable communities reduce our reliance on cars, which helps cut down on emissions.
- Community Desire: There’s a growing appreciation for neighbourhoods that foster social connections and easy access to everything.
And when all of this comes together, it’s more than just convenience — it’s about creating spaces that feel alive.
What Makes a Good Mixed-Use Development?
Not all mixed-use projects are created equal. The best ones feel natural and seamless — like a real community, not just a collection of buildings. Let’s break down what that looks like:
Smart Planning
- Homes, shops, offices, and public spaces are integrated in a way that makes sense.
- Public transport is easily accessible.
- Walkability is prioritised — footpaths, cycle tracks, and green corridors are planned thoughtfully.
Diverse Experiences in One Place
Think of Barangaroo in Sydney — a place where you can attend a business meeting in the morning, grab lunch by the harbour, take a yoga class, and head home without ever leaving the precinct.
Community-Centred Design
- Open spaces like parks and plazas for social interaction
- Local shops and eateries that reflect the personality of the area
- Art, design, and architecture that invite people in and make them stay
When people feel comfortable spending time in a place — not just passing through — that’s a sign of a thriving mixed-use space.
How They’re Changing Neighbourhoods
Let’s look beyond the layout and think about the real-life impact.
In Melbourne’s Southbank, what used to be an industrial area is now a cultural and residential hub. Mixed-use development didn’t just bring buildings — it brought life, jobs, and culture.
Here’s what these developments bring to the table:
- Better access to services: Healthcare, retail, schools, all within reach.
- More job opportunities: With office and retail spaces included, people can work close to home.
- Support for local businesses: When foot traffic increases, so does business.
- Higher quality of life: Residents enjoy shorter commutes, safer streets, and more social connections.
In Melbourne’s Docklands, a young couple opened a boutique fitness studio right as a mixed-use development launched in the area. Within three months, their client list grew by 200% — not from paid ads, but simply from residents and office-goers walking by, curious to try a local option. The built-in foot traffic became their biggest growth engine.
But It’s Not Without Challenges
Common concerns include:
- High development costs: These projects require significant planning and investment.
- Infrastructure strain: Roads, public transport, and utilities must keep up with increased demand.
- Community resistance: Not everyone wants their quiet suburb to change.
- Risk of gentrification: Property values can soar, sometimes pushing out long-term residents.
Technology’s Role in Mixed-Use Living
What It Means for Developers and Investors
For developers, mixed-use projects can offer better stability and long-term returns. Because they include a mix of homes, shops, and offices, there’s more than one source of income — and that helps reduce risk.
For investors, especially large firms, these kinds of neighbourhoods often bring reliable rental income and steady value growth — especially when built in fast-growing areas or close to transport.
But the real success lies in striking the right balance — making sure the mix of homes, retail, and office spaces not only meets the needs of the people living there but also works well for others in the area, including nearby residents, local businesses, and visitors. It should consider things like traffic flow, access to facilities, parking, and how naturally it fits into the daily life of the neighbourhood.
What’s the Government Doing?
In recent years, local councils and state governments have recognised the value of mixed-use development and started backing it through various initiatives:
- New South Wales’ “Strategic Centres” plan encourages integrated hubs to reduce pressure on CBDs.
- Victoria’s Plan Melbourne supports 20-minute neighbourhoods — a concept similar to mixed-use living.
- Green building incentives, smart zoning reforms, and funding support for public-private partnerships are being rolled out across cities.
These policy shifts show one thing clearly — this isn’t a passing trend. It’s a foundational shift in how we build urban Australia.
The Bigger Vision
The idea of the 15-minute city — where everything you need is within a 15-minute walk or cycle — is no longer just a dream. It’s becoming a blueprint for the future.
In these cities of the future:
- Commutes are shorter, or even non-existent.
- Children can walk to school safely.
- Weekends feel less rushed and more lived.
- Neighbours know each other.
And at the heart of all this? Thoughtfully built, community-driven, mixed-use developments.